Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S. Ride or dieāmen and women included.
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