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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. percent of millennial owners are women; among baby boomers that figure is 9 percent. Ride or die—men and women included.

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Rambling Thoughts About Association Management

SCD Group

I gave three presentations last week at a Green Industry Conference near Milwaukee. This reminds me of a point that Jamie Notter and Maddie Grant make in their new book, When Millennials Take Over. Third, Reinders – a large, regional distributor – hosts this Green Industry Conference. we all must have a digital mindset!