Remove influence

Principled Innovation

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Ten “next truths” of governing the 21st century association

Principled Innovation

Governing is a conscious choice to capitalize on the loss of control– Boards can increase their influence by recognizing the loss of control as an opportunity to invite new and “unusual” contributors into collaborative relationships with their organizations.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Instead of a one-size-fits-all membership value proposition, associations will be able to enter into rich and mutually-beneficial value conversations with these stakeholders, and gain better access to (and perhaps greater influence with) their distributed networks.

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Read Jeff De Cagna’s latest article on business model innovation

Principled Innovation

These smart value offers can be designed to directly influence stakeholder behavior in positive ways. Through the creation of more fully digital platforms, however, associations can begin to develop “smart value” offers capable of capturing real-time data developed from actual stakeholder use.

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Many associations are struggling to grow their memberships, while many third-party financial supporters are bypassing associations by establishing direct relationships with buyers and influencers using more cost-effective social and mobile platforms.

Revenue 100
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Six serious ideas for 2013

Principled Innovation

+Emergent orthodoxies– Since the August 2012 release of my e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , I have been reflecting on the negative influence of orthodox beliefs on association success.

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Why business model thinking matters to associations

Principled Innovation

The unique insights of the chief information officer (CIO) into the influence and impact of emerging technologies can help the association’s leadership make more intelligent decisions around new business model concepts.

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Associations Unorthodox Shift #2: Crowdsource strategy

Principled Innovation

While associations cannot plan their way out of the dynamic conditions responsible for creating their progress challenges, they can work to influence and reshape them by embracing approaches, such as crowdsourcing, that capitalize on the loss of control.

Strategy 100