article thumbnail

Lunchtime Links: Using Your Website to Expand Your Mission

Associations Now

Moneyball , based on the Michael Lewis book by the same name, focuses on the efforts of Oakland Athletics General Manager Billy Beane, who, along with his staff, used data and statistics to assemble a winning Major League Baseball roster on a limited budget. But is it using that information to inform its decisions?

Oakland 40
article thumbnail

Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

It is a vehicle that contains much more than information, which you can find in blogs and guides. For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Recruiting new members is one of FEW’s organizational objectives.

article thumbnail

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

The founder felt mere data was not even worthy of being called “information,” and information was not worthy of being called intelligence. Those in the association world are a little less blunt about the information gathering process. It’s also a great member benefit and new member recruiting tool.

Survey 60