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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation. “Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes.

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.).