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Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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New Partnership Seeks to Diversify Boards

Associations Now

“Studies demonstrate that companies gain a competitive advantage when decision making comes from diverse perspectives that align the companies’ strategy with their changing consumer bases. With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. It involves two parts: creation and distribution. Called “ 24 Hours.

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