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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Your Brand is Your Association’s Lifeblood

Association Adviser

OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold. Customized member experience?

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Association Brain Food Weekly: 1.8.21

Reid All About it

More info/register (fee for MPI non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Shira Lotzar, Career Coach and Recruiter, Purposeful Hire.

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