Leadership Marketing Member Experience Wisconsin 
Reid All About it
NOVEMBER 10, 2023
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.
Reid All About it
MARCH 12, 2021
I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: Wisconsin Society of Association Executives.
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MatrixG
JANUARY 4, 2023
Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. Successful organizations value member feedback and create opportunities for hearing member concerns. Successful organizations are committed to making their member journeys amazing. Then, they act.
Reid All About it
JULY 15, 2022
The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Leadership echo chambers. Prepare your association for these ten marketing automation implementation challenges. Quick hits.
Reid All About it
SEPTEMBER 30, 2022
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.
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