article thumbnail

Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

article thumbnail

Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Leadership. Rigorously define the member market. and Puerto Rico) all in-fighting with each other and trying to represent fifty-two individual constituencies? Labels: Leadership. He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction.

article thumbnail

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. We’re a nationwide network of 92 chapters covering all 50 states plus Puerto Rico.

America 61