Principled Innovation
JULY 24, 2012
Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. The value to the second side of the market is the ability to access the qualified buyers on the first side of the market.
Principled Innovation
APRIL 2, 2013
Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist. It is an invention designed to create artificial predictability and a sense of security for risk-averse organizations.
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Principled Innovation
JUNE 9, 2012
Building a 21 st century organization is not an endeavor for the faint of heart. Business model innovation demands that associations identify imaginative ways to create and deliver radical new value to their stakeholders, begin building future market share and capture sustainable revenue streams back into their organizations.
Principled Innovation
JULY 31, 2012
Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. NEW DESIGN APPROACH: Associations have invested time, energy and financial resources in building their capabilities for membership marketing and management.
Principled Innovation
AUGUST 21, 2012
Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity. It is extremely difficult for association leaders to reconsider their unswerving commitment to membership as the organizing premise for future business models. The Problem. Additional Thoughts.
Principled Innovation
MARCH 25, 2013
Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. So while the decision not to increase dues may be partly a gesture of goodwill, it is also an attempt at self-preservation.
Principled Innovation
JANUARY 14, 2013
Association boards, CEOs and senior executives will need to answer a wide variety of questions as they embark on the work of developing new business models to enable their organizations to thrive over the next decade and beyond. The designers make the important decisions, and then seek feedback from external stakeholders. Thanks for reading!
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