Higher Logic
SEPTEMBER 19, 2017
The number one member benefit millennials are looking for is jobs, according to a study by Abila. Unfortunately, millennials and the following generation, gen Z, aren’t adequately prepared for even entry-level jobs when they leave college. Millennials and gen z aren’t the only new members your association should target.
Reid All About it
JANUARY 26, 2018
Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).
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Association Adviser
NOVEMBER 29, 2018
Forbes.com: Millennials: A Generation of Page-Turners, Jan. Other printed member communications consists of white papers from conference sessions, repurposing digital content in a nicely packaged annual magazine, industry awards booklets, buyers’ guides – the list goes on. “Wait…print isn’t dead?
Leading Learning
JULY 12, 2021
For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A., Find Maddie at propelnow.co.
.orgCommunity
FEBRUARY 25, 2019
What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.
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