Associations Now

APRIL 9, 2023

One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. Smart organizations might be a little anxious about the future, but the solution isn’t narrwoing who gets to plan for it.

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Associations Now

SEPTEMBER 22, 2015

Francis’ mass appeal is giving a boost to Catholic student organizations as they work to keep young people engaged on college campuses. The University of Pennsylvania’s Penn Catholic Student Association (PCSA) found that displaying a cardboard cutout of the pontiff during a recent recruitment event drew large numbers of prospects.

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Idea Architects

JANUARY 6, 2009

This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. Some key facts: The Experience Center replaced five smaller recruitment stations, but costs approximately the same.

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Fonteva

OCTOBER 18, 2022

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What are the benefits of an intentional CX strategy? Improve retention.

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Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. The biggest mistakes organizations make with cybersecurity—and how to avoid them. As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering?

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