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Going Global in Trust-Challenged Times

Associations Now

Global trust in institutions is at a low ebb, which presents a challenge for associations reaching beyond the United States. Expansion is still worth it, but be careful about your strategy. ” That erosion isn’t exclusively a function of partisan politics in the United States and Europe, though no doubt that has an impact.

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Leading Members in a (More) Global Economy

Associations Now

Two recent association-specific studies shed some light on the urgency of the issue, and suggest a few paths toward a focused global strategy. But members are also challenged by economic instability in other countries (18 percent), managing a global workforce (17 percent) and competition from outside the United States (14 percent).

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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

in the United States associations are established to promote public order, commerce, industry, morality, and religion; for there is no end which the human will, seconded by the collective exertions of individuals, despairs of attaining.” Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).