Higher Logic

DECEMBER 19, 2017

Generate revenue. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. Conversion.

Content 227

Content Marketing Social Media Process 227

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.

Software 68

Software Certificate Education Member Experience 68

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy.

Strategy 70

Strategy Press Release Social Media Content 70

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

Strategy 40

Strategy Revenue Content Technology 40

Blue Sky eLearn

JULY 31, 2017

What if learners submitted case studies and the community co-created solutions resulting in a white paper? She’s a thought leader in education strategy and learning experience design. But, offering opportunities for co-creation is a magnificent way to build community around content.

Content 144

Content Sample Case Study Course 144

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Blue Sky eLearn

JUNE 19, 2017

Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs.

Video 171

Video Content LMS Social Media 171

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Association Success

SEPTEMBER 29, 2017

I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. Your Potential for Revenue”. This is, of course, good. You Need to Review”. Have an Involved and Engaged Board”.

DC 85

DC Survey Revenue Review 85

Reid All About it

MARCH 24, 2016

strategies for reacting to these innovations with greater speed. Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. challenges associations will face ahead. Surviving, like relevance, is a low bar.

Innovation 150

Innovation Industry Conference Revenue 150

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You start with broad assumptions.

Marketing 68

Marketing Case Study eBook Social Media 68

Associations Now

OCTOBER 8, 2014

A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. You can access the white paper by signing up with ASI right here.

Social Media 40

Social Media System How To Software 40

GlowGlobally

JUNE 27, 2014

As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations. Working together, The ASAE Foundation and MCI will deliver further reports during this multi-year, multi-phase research initiative to study these strategies and gain a better understanding of U.S.

Washington 60

Washington Report Revenue Project 60

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Nimble AMS

FEBRUARY 3, 2022

When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. Below are some tools that can help your membership engagement and growth strategies. Some of these systems don’t fit seamlessly together.

Tools 141

Tools Software System Library 141

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. More info/register. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams.

Video 60

Video Strategy Industry Products 60

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 62

CA Marketing eBook Tools 62

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. On one hand, it’s fact for many associations that the path to revenue growth via meetings, credentialing, and other products increasingly leads outside the United States. When it comes to going global, associations these days might feel pulled in two directions.

United States 45

United States Proposal Certificate Report 45

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

Associations Now

NOVEMBER 21, 2016

Strategy-setting is useless without an implementation plan. Nancy Barrett, CAE, executive director of the Canadian Organization of Medical Physicists, has been working to address the issue, in part by making sure a tactical plan is closely attached to the strategy discussion. And how will we implement it?”. How are we going to do this?

How To 40

How To Strategy Analysis Process 40

GrowthZone

JULY 26, 2018

Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. He has taught social media, digital marketing, and technology strategies to business audiences from around the world. He is on the faculty of the U.S.

Social Media 74

Social Media Proposal Content Marketing 74

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Experts in Membership Marketing

OCTOBER 9, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Revenue 28

Revenue Tips Marketing Content 28

Experts in Membership Marketing

OCTOBER 29, 2013

Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International "Components offer associations a multitude of opportunities to drive their missions and increase their revenues. To register, follow this link [link].

Tips 28

Tips Revenue Marketing Content 28

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees.

Content 60

Content Tips Video Newsletter 60

Associations Now

FEBRUARY 24, 2014

Two recent association-specific studies shed some light on the urgency of the issue, and suggest a few paths toward a focused global strategy. An updated white paper from GlobalStrat, “Global Growth Strategies: The International Association ,” offers a few helpful pointers.

United States 40

United States Products Strategy Revenue 40

Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF].

Class 40

Class Revenue Case Study Software 40

Vanguard Tech

JULY 30, 2012

Advertising Revenue = page views and time on site. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include.

Course 70

Course Analysis Content Tools 70

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40