Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. More info/register. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams.

Video 60

Video Strategy Industry Products 60

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF]. This in turn makes it easier to secure attention, support and resources more quickly.

Class 40

Class Revenue Case Study Software 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. . Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Fundraising with Social Media. Awareness.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Fundraising with Social Media. Awareness.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Fundraising with Social Media. Awareness.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue.

Marketing 40

Marketing Price Recruiting Recruitment 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. Awareness. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. What Strategy Leads to Membership Growth? May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli).

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). Awareness. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. Cost of Wrong Strategy. (8). growth strategies. (4). White Paper. (4).

Marketing 40

Marketing Survey Social Media Price 40

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? You start with broad assumptions. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy.

Strategy 70

Strategy Press Release Social Media Content 70

GrowthZone

JULY 26, 2018

It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader. This opens the door to “getting their phone number.”. Their response might be “text me.

Social Media 74

Social Media Proposal Content Marketing 74

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees.

Content 60

Content Tips Video Newsletter 60

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40