SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

Association Management 40

Association Management Memphis Marketing Recruiting 40

Association Adviser

JULY 15, 2014

One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time. Posting and reading the comments at the bottom of the article is sometimes the best part of the story. There is one thing that all of these communications have in common.

Communications 60

Communications Newsletter Social Media Examples 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Leading Learning

MAY 24, 2022

During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. The Spread of Social. The Growth of Mobile. I can’t remember the last time that happened.

Course 101

Course Video Cost Certificate 101

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. A recent article in Digiday underlines this point pretty well. Of course, sending emails isn’t the only headache that comes with email marketing. Think popups at the bottom of articles, stuff like that.)

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Slater and other experts consulted for this article agreed that 10 to 15 minutes is the upper threshold for an online survey. My early experience with Big Data. Not knowing your audience.

Survey 60

Survey Analysis Oakland Innovation 60