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Data Storytelling Do’s and Don’ts for Top-Tier Communication
Wild Apricot
JANUARY 12, 2024
Read this article for pointers to sharpen your storytelling techniques. Data storytelling is an essential skill to inform and persuade any type of audience.
Balancing Traditional and Trending Member Communications
Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.
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3 Ways to Strengthen Communication Using Smart Member Data
Higher Logic
JANUARY 24, 2019
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.
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4 key takeaways from ASAE’s Membership Marketing & Communications Conference.
YourMembership
MAY 22, 2017
Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Although it’s not ASAE’s […].
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Duration and Communication-Type
Smooth The Path
JUNE 24, 2021
Short articles can take just a little bit longer. When you communicate to members, conform to the expected time norms unless it is far more engaging than to. When you communicate to members, conform to the expected time norms unless it is far more engaging than to. A good voicemail takes no more than 30 seconds.
Program Goals and Marketing Objectives
Eric Lanke
DECEMBER 17, 2018
I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Holding these marketing activities up to the metric of the program goal seems wrong.
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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners
GrowthZone
AUGUST 2, 2022
According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.
What is Marketing Maturity?
Association Adviser
FEBRUARY 24, 2022
This article was originally published by Mighty Citizen. “It Marketing is not just a collection of projects, promotions, successes, and failures. The post What is Marketing Maturity? It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget.”– – Neil Patel Neil’s right.
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78 Survey Says… Online Education’s Role in Membership Marketing
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
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5 Marketing Pain Points & Solutions (From Our In-House Experts)
Higher Logic
FEBRUARY 7, 2019
Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.
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Association Brain Food: 12.15.23
Reid All About it
DECEMBER 15, 2023
So far, reading an article here and there, I’m liking it. He saw the idea in action at the Social Media Market World conference. Her mother, Ayelet Levy-Shachar, wrote a heart-rending article about Naama and the other hostages for The Free Press. Communicating with Authors: How Do Societies Stay Connected with Their Authors?
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Does Your Member Communication Tell Your Association?s Story Well?
Association Adviser
JUNE 15, 2018
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Notices or articles don’t have to be long. Let members get to know other members through your communications.
Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing
Higher Logic
OCTOBER 2, 2018
Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.
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The ‘Duck, Duck, Goose’ Aspect of Association Communications
Association Adviser
JANUARY 25, 2019
What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.
Association Brain Food: 2.23.24
Reid All About it
FEBRUARY 23, 2024
The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.
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Managing the Communications Plan for Your Association’s Virtual Event
Protech
MAY 28, 2020
By Heather Hughes, Marketing Communications Specialist. And b ased on the number of articles you’ve probably read over the last few months focused on virtu al e ve nt s and software (c he ck h er e , h e re , here an d here. What Should be Included in Your Communications Plan? . So, let’s break it down further. .
Association Brain Food: 10.13.23
Reid All About it
OCTOBER 13, 2023
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Also worth your time Hamas’s war on Israel: everything you need to know.
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How to integrate communications at your membership body
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.
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Identifying and Solving Systemic Membership Marketing Challenges
Membership Marketing
JANUARY 4, 2023
With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?
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52 How to integrate communications at your membership body
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.
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How to integrate communications at your membership body
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.
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Do Your Members Hear You? Tips for Promoting Your Member Communications
Association Adviser
MARCH 26, 2018
Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.
Stop Waiting. It’s Time for Associations to Use Marketing Automation
GrowthZone
JULY 10, 2019
Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. skills to be successful. money in our budget to acquire and maintain it. Lack of Time.
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Association Brain Food: 2.9.24
Reid All About it
FEBRUARY 9, 2024
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips.
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Association Brain Food: 11.3.23
Reid All About it
NOVEMBER 3, 2023
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.
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What to include in your membership marketing plan
Optimist Consulting
MAY 31, 2016
I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).
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How to Communicate a New Membership Model
Membership Marketing
JANUARY 10, 2018
But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.
5 Ways to Power Boost Your Revenue from Member Communication
Association Adviser
MAY 23, 2018
One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?
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61 5 Ways to Power Boost Your Revenue from Member Communications
Association Adviser
MAY 23, 2018
One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Marketing, production, IT and ad sales are probably next on your priority list. Empower your team. Why is that?
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How and Why Do Today’s Companies Donate to Nonprofits?
NXUnite
APRIL 2, 2024
Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.
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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
Association Briefings
MARCH 30, 2021
These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. Wait, what?!
The many hats of marketers
Aaron Wolowiec
AUGUST 6, 2013
A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.
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100 The Top 10 Individual Communication Channels for Associations in 2018
Association Adviser
DECEMBER 11, 2018
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!
4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns
Higher Logic
APRIL 9, 2019
Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. Looking for more marketing tips? See the photo we chose for this blog header?
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Put Community at the Center of Your Publishing Process
Associations Now
JANUARY 8, 2024
To create a community of active contributors, organizations should ensure that their internal departments work together to spread the word about their publications, make it easy for authors to contact staff, and get in the habit of reaching out to authors to celebrate their successes.
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Association Brain Food: 8.11.23
Reid All About it
AUGUST 11, 2023
Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Quick hits There is no happiness dial.
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195 Don’t Let These Member Communication Culprits Derail Your Association’s Content
Association Adviser
SEPTEMBER 28, 2018
According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. Custom communications start with custom surveys. So, where is the disconnect?
The Most Annoying Content Marketing Tactic
Associations Now
OCTOBER 29, 2018
Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. It’s a subtle, but important, difference: If you don’t want your search engine marketing efforts to go straight in the spam folder, do the work of building relationships.
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76 Help Wanted: Find Your Next Marketing and Communications Star
Associations Now
MAY 21, 2015
And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. That being said, how do you go about recruiting marketing and communications professionals in your organizations? This is about what to do next.
How to Address Sinking Engagement
Associations Now
MAY 10, 2024
A recent Forbes article quoted a LinkedIn post by leadership consultant Heather Paterson, pointing out the disconnect. “If But so can better communication of the purpose of their work. That notion of communicating purpose is something that associations can extend to their members as well.
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Three Ways for Marketing Teams to Improve Content Strategy
Associations Now
JULY 31, 2019
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. It can get remade or reused.”.
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Got Potential Volunteers Who Are Afraid to Step Up?
Elevating Engagement
FEBRUARY 19, 2024
Chris asked, How [do you] create dynamic engaging content without a marketing or design department? The chair of the aforementioned committee told me that committee members were spending too much time writing big, in-depth, heavily researched articles, so they searched for lighter lifts and settled on Q&A articles.
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Membership+Marketing+Magazines+ 3 other articles for association executives
SCD Group
OCTOBER 28, 2013
By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc.
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Video Marketing Strategy: How To Bring Your Brand To Life
CMA Solutions
AUGUST 31, 2022
And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.
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