Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Come ready to learn, share, and discuss strategy, resources, and challenges.

Revenue 272

Revenue Austin Tools Education 272

Associations Now

JULY 31, 2019

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. We were just making cool stuff.

Team 88

Team Content Strategy Marketing 88

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS.

Tools 272

Tools Strategy Revenue Technology 272

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52

Video Marketing Strategy New Jersey 52

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Holding these marketing activities up to the metric of the program goal seems wrong.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Change management. Generational stereotypes.

Chicago 195

Chicago Certificate Marketing Content 195

Membersuite

JUNE 6, 2023

Learn about the psychology of change and change management strategies. Change Management Strategies for Change-Fatigued Associations If you anticipate what lies ahead for your AMS project —or any technology implementation—you can create the conditions for a smooth adoption. Over-Communicate Continue to sell the change.

Technology 78

Technology Strategy Project Team 78

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

Strategy 98

Strategy Video Project Communications 98

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

Process Strategy Tips Discount 52

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 64

Communications Newsletter Directory Tips 64

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? For help with your content marketing strategies contact us here.

Content 52

Content Strategy Social Media Newsletter 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. Wait, what?!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

OCTOBER 2, 2020

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

Newsletter 148

Newsletter Strategy Content Technology 148

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Why is that?

Revenue 61

Revenue Communications Survey Team 61

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Webinar | Inherited a Community Site, Now What?

Library 219

Library Products Video Course 219

Associations Now

OCTOBER 29, 2018

Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. While the fad has worn off, the strategy remains widely used—and often, the infographic comes with a request that you share it with a link to a resource. Do not trust.

Content 81

Content Marketing Social Media Resources 81

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now. Why It Matters.

Strategy 61

Strategy Process Recruiting Recruitment 61

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335