Leading Learning

MAY 24, 2022

Of course, as will be the case with a number of the changes we discuss here, the ease with which video can now be produced and distributed means there is a lot of it out there, so the stakes are much higher to create video that stands out and is truly effective. The Spread of Social. That’s just not true anymore.

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Association Adviser

DECEMBER 17, 2013

Of course, that’s more easily said than done. Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said.

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Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.

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