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How to Drive High Donor Retention Rates with Text Messaging

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Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY.

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How to Successfully Reach Donors Across Multiple Channels

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For example, an animal welfare organization running a text-to-donate campaign could share pictures of shelter animals in their care, explaining that all donations received will help power their wellbeing. Let’s take a closer look at popular social media channels and the ideal type of content to share on them: Instagram.

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