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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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This British Political Party Has a Membership Problem

Associations Now

The Conservative Party, which was on a bit of an upswing at the time current Prime Minister David Cameron took over the party’s leadership in 2005, may be feeling the membership pain the worst of all. The root causes: So, what’s causing the slide in membership?

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How to Successfully Reach Donors Across Multiple Channels

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This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Use multimedia elements.

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