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The World of Opportunities for AMCs: A YM Perspective

YourMembership

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.

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Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).