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Membership Marketing: Ten Year Retrospective

Membership Marketing

The channels that associations use for membership recruitment and engagement show the most significant change. Here are some of the major changes associations have put in place in their membership marketing efforts. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.

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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. This spawned the mantra “Email is dead.”

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