Remove 2013 Remove Association Management Remove Marketing Remove millennials
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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. Generation X includes all folks born between 1961 and 1980 – and they play a BIG part in your association’s membership. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Kelly Donovan , Naylor’s team leader for online marketing, agreed.

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. That’s not just a Millennial thing; that’s a societal thing. You couldn’t identify them based on age. They want to see value. MS: Everywhere!

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Is Your Association at a Crossroads?

Association Adviser

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

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13 best association blogs of 2013

SCD Group

Based on a review of reader numbers, here are my top 13 association blogs of 2013. Sounds as though association professionals have a great deal of interest in dealing with association boards? As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing.

Hawaii 40
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6 Stories for Association Executives

SCD Group

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.