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Help Your Members Find the Signal in the Noise

Spark Consulting

The whitepaper includes: An association content curation maturity model. A case study with the Institute of Food Technologists. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. Please take a moment and download this case study.

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Associations and the Vision Thing

YourMembership

For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. These moves alone changed the conversation for a lot of people looking at the Association Management Software (AMS) industry, as it exists today. For others, our recent acquisition of LMS provider Digital Ignite was the start.

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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Association staff retention. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. Bring all your personalization questions. More info/register.

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Half Day Workshop – Rethinking Membership as a Global Engagement Strategy – May 8th Chicago

GlowGlobally

Join Nikki Walker, MCI vice president for association management & consulting, as we explore answers to these questions and provide strategic concepts, benchmark data, real world success stories, and exchange ideas that can help associations find a path to relevance. For more information, follow this link.

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Inbound Marketing’s Potential for Membership

Associations Now

Martin began writing about inbound marketing, content marketing, and marketing automation during his time as vice president of marketing and content at the Electronic Retailing Association. There, he was able to build a steady stream of leads for ERA by growing the content and readership of ERA’s blog.