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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. Please take a moment and download this case study.

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Association Brain Food: 10.6.23

Reid All About it

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Association staff retention. Next gen membership #2.

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Inbound Marketing’s Potential for Membership

Associations Now

Martin began writing about inbound marketing, content marketing, and marketing automation during his time as vice president of marketing and content at the Electronic Retailing Association. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.

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Associations and the Vision Thing

YourMembership

To his point, association leaders are facing change in unprecedented ways and at a pace that can seem more than a little overwhelming. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.