2014 Association Value Marketing Recruitment 
Associations Now
APRIL 2, 2014
The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Now when you want to pull a list of all the primary marketing executives, you simply query on that role. Market Share.
Leading Learning
JULY 2, 2020
I first posed this question in a post published in 2014. First, most of the economic gain comes from actually graduating – it is the degree, not the education that creates the most value in employment markets. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”
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