Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Step #3: Check How Many Members You Recruited. Better retention means better ROI from your initial recruitment effort. src="[link].

Recruiting 212

Recruiting Recruitment Class Maine 212

Spark Consulting

JANUARY 7, 2014

This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!

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Recruiting Recruitment Tips Innovation 150

Associations Now

DECEMBER 13, 2016

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. The Coaches v.

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Recruiting Recruitment North Carolina Memphis 40

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Third party planners save (vendors) clients time! They exist to help you.

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Review Resources Social Media Recruiting 40

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

Florida 150

Florida Metro Recruiting Recruitment 150

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

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Recruiting Recruitment Social Media millennials 40

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

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Social Media Revenue Recruiting Recruitment 150

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members. While only 6.6

Mooc 100

Mooc Course Class Education 100

WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards.

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How To millennials Handbook Survey 229

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. Define Awareness and Recruitment Strategies.

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Chicago Marketing DC Washington 40

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

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millennials Course Recruiting Recruitment 150

Associations Now

OCTOBER 29, 2014

It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. If commenting is too hard, people won’t want to do it.

Strategy 40

Strategy Marketing Social Media Recruiting 40

YourMembership

OCTOBER 16, 2014

LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions. Marketing solutions generates revenue through the ads that you see on a LinkedIn page. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

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Social Media California Class Revenue 150

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

Education 150

Education Certificate Revenue Recruiting 150

Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. Not sure how?

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Tips Marketing Social Media Survey 40

Associations Now

JULY 20, 2017

The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level. ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums.

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Library Massachusetts Press Release United States 75

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

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Content Marketing Social Media Newsletter 40

Membership Marketing

APRIL 2, 2014

The theme for the 2014 Membership Marketing Benchmarking Report is the continued positive growth in association total membership numbers. Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment. 2014 Benchmarking Survey'

Survey 40

Survey Recruiting Recruitment Report 40

Association Adviser

FEBRUARY 18, 2014

Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014. Association Event Do’s and Don’t’s. Advice for Increasing NDR. Is Your Association at a Crossroads?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Membership Marketing

MAY 28, 2014

What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. They are encouraging the market to drive their membership product instead of their bylaws. There is one change in particular to highlight.

Products 40

Products Survey Recruiting Recruitment 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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Recruiting Recruitment Survey Resources 40

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

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Newsletter Social Media Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. That’s down from the 53 percent that experienced growth in 2014.

California 40

California Social Media Cost Recruiting 40

Membership Marketing

APRIL 11, 2014

Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. Similarly, 44% who reported an increase in recruitment spending and 39% who reported an increase in on-boarding and engagement spending saw an increase in renewals.

Directory 40

Directory Survey Discount Report 40

Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Where’d the growth come from?

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Associations Now

FEBRUARY 17, 2016

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Associations Now

SEPTEMBER 9, 2014

.” But KDA’s 20 member companies are just a starting point, according to the association; it plans to recruit new members as the industry expands to new distilleries. And much like a well-aged bourbon, the recruitment effort screams old-school class. — GentlemanDistillery (@gntlmandstllery) August 29, 2014.

Kentucky 40

Kentucky Class Recruiting Recruitment 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

Class 64

Class Software Recruiting Recruitment 64

Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. — Adrian Segar (@ASegar) October 20, 2014. ht @ ASegar ).

Social Media 40

Social Media Recruiting Recruitment Course 40

Associations Now

NOVEMBER 26, 2014

Also: what a well-timed Popsicle can teach you about marketing. percent in 2014—a huge comedown from the 52.5 ” The iOS part particularly hits home: According to the study, the market for iPads actually fell by 12.7 — MediaEdge (@AssocContent) November 25, 2014. The tablet still matters. Know What They Want.

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Atlanta Recruiting Recruitment Software 40

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. A Pin Is Worth a Thousand Words.

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Social Media Strategy Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

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Recruiting Recruitment millennials Social Media 40