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Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Those that raised less than $100,000 in 2014 had an average loss of 7.8 “The importance of fundraising staff and a well-known brand cannot be discounted. .

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What can be Done to Increase Renewal Rates?

Membership Marketing

Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. Similarly, 44% who reported an increase in recruitment spending and 39% who reported an increase in on-boarding and engagement spending saw an increase in renewals.

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More Spring Cleaning Ideas for Membership Pros

Associations Now

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Invite college students and graduates to register for your online community or attend your events at a deep discount.

Ohio 40
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Online Communities Reap Benefits From Volunteer, Executive Leadership

Associations Now

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. Sound familiar? CEO Participation.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Just Google discount CEUs and add your profession. Related Stories We Are Drawn To Effortless Education Which Results In Temporary, Fleeting Illusions Of Grandeur You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement Conference Improvement Starts With A Focus On The Attendee Experience.

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Could Associations Replace College? (Take 2)

Leading Learning

I first posed this question in a post published in 2014. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.” Roll forward eight years, and the questions seems even less if crazy – if crazy at all. The Need for Leadership.