Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

Content 40

Content Marketing Newsletter Strategy 40

Beth Kanter

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived! What is it?

Strategy 28

Strategy Content Tools Newsletter 28

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too.

Social Media 120

Social Media Library Resources Guidelines 120