Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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Social Media Newsletter Tools Conference 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA.

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Tips eBook Email Marketing Price 92

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

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Content Marketing Social Media Newsletter 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

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Content Marketing Newsletter Strategy 40

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

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Member Engagement Case Study DC eBook 119

Associations Now

JULY 23, 2019

Yoga Foster , started by Nicole Cardoza in 2014, trains teachers on basic yoga principles and how to apply them in situations where students might be stressed or upset. Yogi or not, you’ve probably heard of the mental and physical benefits of yoga. Now, one nonprofit is using those perks to lessen anxiety in students.

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Directory Newsletter Content Tips 61

Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Looking at your marketing goals and objectives will help you set realistic expectations.

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Content Marketing Social Media Newsletter 28

Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014. Association Event Do’s and Don’t’s. Advice for Increasing NDR. Is Your Association at a Crossroads?

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Revenue Newsletter Recruiting Recruitment 60

Associations Now

DECEMBER 11, 2013

Plus: Creating more engaging—and more profitable—association newsletters. “In addition to building more meaningful relationships, we often gain an abundance of material for invigorating our content and/or our marketing. Brinson says the newsletter works because it keeps the focus where it should be: on donors.

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Newsletter Nashville Social Media Revenue 40

SCD Group

NOVEMBER 11, 2014

But, despite these superior marketing aspects, your response rate is well below expectations. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win.

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Newsletter Social Media Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study.

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Case Study Arizona Social Media Revenue 150

Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

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Tools Price Cost Newsletter 71

Associations Now

JUNE 27, 2014

. — Lori Ely (@LoriatInformz) June 26, 2014. Are you overloading your newsletters with content? During an audit of the newsletter for its flagship magazine, EDUCAUSE Review Online , the association spotted a problem: The newsletter had a ton of content, but readers weren’t clicking on much of it.

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Newsletter Proposal Content Tips 40

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

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Revenue Newsletter Social Media Marketing 40

Higher Logic

JUNE 6, 2019

Let’s be real: Google and Facebook own the majority of the ad market. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. The problem? Someone else gets the ad revenue.

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Tips Social Media Revenue Content 136

Associations Now

JULY 1, 2014

Plus: Long live newsletters! As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” — Dave Hendricks (@davehendricks) July 1, 2014. Email newsletters are still wildly popular, especially among executives , but a barrage can be a big problem for your readers. (ht

Communications 40

Communications Newsletter New York Social Media 40

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions. Keep it fresh.

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Price Revenue Discount Newsletter 100

Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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Newsletter Social Media Survey Tips 40

Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Associations Now

JUNE 23, 2015

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content.

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Newsletter New York City New York Content 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

AUGUST 19, 2015

A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. It’s through this lens that I view the latest edition of Marketing General, Inc.’s ’s “ Membership Marketing Benchmarking Report ,” released late last month. Retirement?

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Survey Report Newsletter Marketing 40

Associations Now

APRIL 1, 2014

— DMO (@davedmo) April 1, 2014. Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. — TheWebbyAwards (@TheWebbyAwards) April 1, 2014. Find out in today’s Social Media Roundup. Win Experts and Influence People. link] via @marketingprofs.

Social Media 40

Social Media Review Newsletter Content 40

Higher Logic

SEPTEMBER 15, 2016

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. CXPA also started using it for newsletter articles. Community goals with discussions & resources. Added over 1,200 new members in the last six months.

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Certificate Texas Resources Member Experience 120

Association Subculture

FEBRUARY 27, 2014

However, as an association professional I can tell you I think Stephen Colbert''s Envelopefest 2014 is a perfect example of what I''m beginning to think of as "member-holicism." Put that in the newsletter Barry so we can demonstrate our value to our members! government affairs lobbying marketing members membership'

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United States System Cost Newsletter 100

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

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Revenue Georgia Price Newsletter 60

Beth Kanter

DECEMBER 10, 2013

The 2014 version – new and improved has arrived! Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch. The 2014 LightBox Collaborative Editorial Calendar has arrived! You can download it here. What is it? How do I use it? Content'

Strategy 28

Strategy Content Tools Newsletter 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

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Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Tom Morrison

JULY 30, 2014

At best 32% open email newsletters. The biggest mistake associations are making today is trying to get as big a percentage of members to go digital. Many have focused on email communications. If this is your choice of communication, you are losing 68% of your audience. That strategy has paid off for us as you can see from our numbers above.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” In November, our newest addition to the digital family launched: Associations Now Plus , a personalized e-newsletter available only to ASAE members. What new skills do today’s planners need to guarantee success in the future?

Social Media 40

Social Media Newsletter Content Technology 40

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. associations Online community'

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Cost Communications Course Newsletter 40