Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Compelling Member Engagement Using “Pull” and “Push” .

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Member Engagement Case Study DC eBook 119

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Game Plan 2014: Seeing Around the Corners. Did You Know?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space.

Price 100

Price Revenue Discount Newsletter 100

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Associations Now

DECEMBER 11, 2013

Plus: Creating more engaging—and more profitable—association newsletters. “In addition to building more meaningful relationships, we often gain an abundance of material for invigorating our content and/or our marketing. Brinson says the newsletter works because it keeps the focus where it should be: on donors.

Newsletter 40

Newsletter Nashville Social Media Revenue 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Tom Morrison

JULY 30, 2014

Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% At best 32% open email newsletters. You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” In November, our newest addition to the digital family launched: Associations Now Plus , a personalized e-newsletter available only to ASAE members. What new skills do today’s planners need to guarantee success in the future?

Social Media 40

Social Media Newsletter Content Technology 40

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too.

Social Media 120

Social Media Library Resources Guidelines 120