Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Spark Consulting

JANUARY 7, 2014

This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!

Recruiting 150

Recruiting Recruitment Tips Innovation 150

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?

Survey 40

Survey DC Revenue Report 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

YourMembership

OCTOBER 16, 2014

You should keep in mind that the revenue social media networks generate comes from the data they constantly collect – from your members and anyone else who freely shares their personal data by using these systems. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

Social Media California Class Revenue 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Aaron Wolowiec

JANUARY 28, 2014

Now that you’ve settled into 2014 (maybe? After all, hundreds of attendees translate into thousands of dollars, and everyone loves a strong revenue stream. So instead, take a lesson from successful marketers. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks.

Revenue 100

Revenue Education Conference Content 100

Velvet Chainsaw

JANUARY 14, 2014

That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Aligning their investment to their marketing objectives.

Conference 40

Conference Marketing Revenue Maine 40

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Applying the Pull and Push Doctrine at Your Association.

Member Engagement 119

Member Engagement Case Study DC eBook 119

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

Florida 150

Florida Metro Recruiting Recruitment 150

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

Education 150

Education Certificate Revenue Recruiting 150

GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

Education 60

Education Chicago Products Course 60

Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

Communications 60

Communications Revenue Marketing 60

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?

Social Media 89

Social Media Revenue Products Examples 89

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

Plexus Consulting

JUNE 4, 2014

Every nonprofit organization that used Plexus’s services during this three year timeframe experienced higher annual revenue growth rates than their respective sectors overall. The organizations using strategic marketing and strategic planning services registered the greatest growth increases of 45% and 26% respectively.

Marketing 40

Marketing DC Analysis Washington 40

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Association Adviser

FEBRUARY 18, 2014

Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Power of Non-Dues Revenue. Did You Know?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Associations Now

NOVEMBER 24, 2019

It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Think multiple revenue streams. These are not charitable donations but it’s actually a marketing initiative for them.”.

How To 91

How To Industry Maine Revenue 91

Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. ” That’s an excerpt from a message that Association Executive Management’s David M. ” But here’s another question worth asking: Do themed marketing messages threaten the sanctity of the birthday? Thoughts? (ht

Marketing 40

Marketing Discount Revenue Tips 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

Association Management 91

Association Management Price Software System 91

Associations Now

DECEMBER 22, 2014

. “Overall, associations expect to generate publishing revenue of $30.00 per member in 2014—down $2.25 “Many have been able to maintain margins with spending cuts as revenue has faded, though. Though the consensus is that digital revenues have gained momentum in the past year, with an expected increase from 8.3

Revenue 40

Revenue Survey Tools Industry 40

Spark Consulting

JULY 15, 2014

A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. It can be a revenue criteria, but it doesn’t have to be. Copyright, ASAE: The Center for Association Leadership, July 2014, Washington, DC. Engel says. “It

Proposal 150

Proposal Innovation Leadership DC 150

Membership Marketing

MAY 20, 2014

In our soon to be released Membership Marketing Benchmarking Report, we cross-tabulated organizations that reported an increase in membership numbers to the outcomes that they were experiencing in other areas of the association. A growing and thriving member base contributes revenue and time to all areas of an association.

Products 40

Products Certificate Survey Report 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Cost and revenue considerations also play important roles in the assessment process.

eBook 100

eBook Member Engagement Industry Process 100

Associations Now

SEPTEMBER 28, 2015

percent year over year in 2014. percent from the first quarter of 2014 to this year’s first quarter. Beyond the first quarter, AAP reports that e-book sales fell 10 percent through June, accounting for $583 million in revenue for adult, children’s, and young-adult titles. The prominent chain Borders closed.

Price 40

Price New York Revenue Report 40

Associations Now

FEBRUARY 2, 2016

As the Carolina Panthers and Denver Broncos prepare for kickoff on February 7, several associations are forecasting increases in betting, chicken wing consumption, and tax revenue. The association estimates that the illegal market is 35 times greater than the legal sports betting marketplace. Millions of Dollars in Tax Revenue.

San Francisco 40

San Francisco Denver North Carolina Phoenix 40

Associations Now

JULY 20, 2016

” Six years later, Evernote is still at it, having graduated from startup darling to the sprawling incumbent atop the note-keeping app market, passing 100 million users in 2014 (not a billion, but not bad). Freemium, however, is perhaps proving to be less of a snap than Libin made it sound.

Revenue 40

Revenue Cost Price Analysis 40

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% in 2014 to an estimated 9.3% The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius.

Chicago 60

Chicago DC Washington Revenue 60

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

Strategy 40

Strategy Revenue Content Technology 40

Plexus Consulting

JUNE 6, 2014

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers. 04 June 2014. [2]

Software 40

Software Survey Cost System 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60