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Inside the Minds of Millennial Attendees

Associations Now

JUNE 27, 2014

Looking to get millennial attendees to your next event? A new white paper by New York Times bestselling author Dan Schawbel offers some tips. There are 80 million millennials in the United States. In it, he offers nine tips on how to get millennials to attend your next conference or event. Market to their parents.

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2013: A Millennial’s Perspective

Association Adviser

DECEMBER 10, 2013

This embrace of technology that makes association life easier should be applauded and further supported in 2014. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern. The need for more membership options.

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