2015 Event Planning Revenue Strategy 
Velvet Chainsaw
JANUARY 23, 2015
Today’s sponsorship buyer is far more sophisticated about sponsorship strategy. Here are a few highlights from their The State of Association Sponsorship survey, exploring how associations market and sell sponsorships: Increased Sponsorship Revenues. 75% of respondents reported an increase in sponsorship revenue.
Velvet Chainsaw
MARCH 10, 2015
Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key customers and top investors. As you map out your conference growth strategy, here are a few tips to consider around segmentation and attendance centricity: 1.
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Association Adviser
OCTOBER 14, 2016
CR: Our strategy is somewhat old-school based on the number of live events and face-to-face meetings we hold. Members come to our events for a multitude of reasons, but one of the biggest is social— spending time with fellow hotel owners. AA : What has surprised you the most since taking over the helm of AAHOA in 2015?
AssociationChat
JUNE 28, 2020
We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
AssociationChat
APRIL 15, 2020
We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
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