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Members Hire Strategic Solutions

Potomac Core

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Grew membership dues revenue from $100,000 to over $2 million. Jeff Morgan.

DC 232
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What will 2016 bring for associations?

Aaron Wolowiec

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics. Transfer.).

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. More info/register. all times are Eastern Daylight Saving Time.

LMS 150
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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. Elizabeth Weaver Engel, M.A.,

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5 Great Reads About Association Marketing & Engagement

SCD Group

Most are dealing with the transition from Boomers to Millennials. With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. Think Millennials Are Tough? Some associations are struggling with maintaining and/or increasing membership. Others continue growing.

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Wednesday Buzz: The Eternal Importance of Narrative Storytelling

Associations Now

Jeff Swystun , whose agency, Swystun Communications, focuses on business and brand strategies, dives into the history of brand narratives in a post on Business 2 Community. If you’re tired of all the talk about millennials , why not explore some characteristics of generation Z?