Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159

Revenue Tips Social Media Newsletter 159

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

JUNE 17, 2016

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

NOVEMBER 6, 2017

We finalized a three-year strategic plan at the end of 2015 that defines key goals across the organization. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. We address current trends and technology and talk about what our association is doing for members.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Associations Now

SEPTEMBER 22, 2015

Does being transparent about your technology strategy automatically mean you’re in the right? Associations are major data collectors: They have profiles, basic information, and, potentially, interactions with each member or nonmember who has signed up for a newsletter, gone to a conference, or paid for a membership.

Newsletter 40

Newsletter Software Revenue Products 40

Higher Logic

DECEMBER 22, 2015

Megan Keane , Membership Director, NTEN: The Nonprofit Technology Network (NTEN). Bethany Lister , Community Program Manager, NTEN: The Nonprofit Technology Network (NTEN). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015.

Social Media 120

Social Media Library Resources Guidelines 120