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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

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Association Brain Food Weekly: 3.21.16

Reid All About it

Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day. 10 Things You Can Do Right Now to Meet (or Surpass) Your Membership Engagement Goals for 2016. Hear about ten ways to increase member engagement rates as well as ten association and nonprofit examples of best practices.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

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To Increase Member Retention, Rate and Score Engagement

Associations Now

Most membership managers can tell you their association’s member retention rate off the top of their head. In 2016, 73 percent of survey respondents said retention was higher than 75 percent; this year only 65 percent could say the same. According to the report, member engagement declined in the last year.

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