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Association Brain Food: 4.28.23

Reid All About it

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register. More info/register.

DC 205
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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

MatrixG

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I bet that by the end of 2026, I won’t recognize the company in terms of WHAT we offer our clients, even if the WHY, WHO and HOW remain the same. looks like.