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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs. Older donors get direct mail.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Create a Persona Matrix.

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Digital Transformation: It’s All About Culture

Leading Learning

For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Find Maddie at propelnow.co.

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The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. Communication. Developing Millennial Leaders.

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

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The Hourglass Blog: Recipes for Innovation

The Hourglass Blog

Possible opportunities for adaptation to association management, maybe? Association Management. Communication. Developing Millennial Leaders. Management. Millennials. Millennials Are the New Slackers. So - here goes. Dieter Rams 10 Principles of Good Design. good design is innovative.