SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Posted by Steve Drake.

Content 40

Content Columbus Ohio eBook 40

The Hourglass Blog

AUGUST 29, 2011

That we so easily refer to a customer with a bagel punch card or virtual badge as more “loyal” is an example of just how far we’ve allowed corporations to abuse the language around human relationships. Labels: Association Management , Loyalty , Membership. Association Management. Communication.

millennials 40

millennials Innovation Products Social Media 40

The Hourglass Blog

DECEMBER 14, 2010

Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. Association Management. Communication. But instead of treating people, this clinic treats ideas.

Innovation 40

Innovation millennials Leadership Process 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Slice-Works

FEBRUARY 6, 2014

Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. A few questions you might ask yourself are: Do your prospects prefer to seek peer advice? Polly Karpowicz.

Content 28

Content Social Media Marketing Review 28