Spark Consulting
JULY 30, 2017
Over the years, many of my clients have referred me to their colleagues and/or hired me again for additional projects. Back in late 2011, I was working for the Children’s Hospitals Association. At the time, I was thinking it would be my first CEO position, leading a small association.
The Hourglass Blog
AUGUST 29, 2011
That we so easily refer to a customer with a bagel punch card or virtual badge as more “loyal” is an example of just how far we’ve allowed corporations to abuse the language around human relationships. Labels: Association Management , Loyalty , Membership. Association Management. Image source.
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SCD Group
AUGUST 12, 2012
.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Like Gold, Content is the Marketer’s Mother Lode. Posted by Steve Drake.
The Hourglass Blog
DECEMBER 14, 2010
Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. Association Management. But instead of treating people, this clinic treats ideas. A Note from Eric Lanke.
SCD Group
JULY 30, 2012
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Company pages are a good way to provide content through status updates that link to white papers, articles, videos, eBooks, and other evidence of the organization’s thought leadership. By Heidi Cohen. at 4:42 PM.
GlowGlobally
JANUARY 31, 2014
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
Slice-Works
FEBRUARY 6, 2014
Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. A few questions you might ask yourself are: Do your prospects prefer to seek peer advice? Polly Karpowicz.
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