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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Like Gold, Content is the Marketer’s Mother Lode. Posted by Steve Drake.

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Romancing Customers with Compelling Content

Slice-Works

Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Another alternative is to recruit a volunteer from your member or customer base or hire an outside writer. Polly Karpowicz.

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