Eric Lanke

DECEMBER 7, 2015

Elizabeth Weaver Engel of Spark Consulting has another white paper out. You should read the white paper if you're interested. The white paper has plenty of ideas. One of the things I like best about this series is that Elizabeth and the co-authors she recruits "get" the audience their speaking to.

Innovation 100

Innovation Resources Recruiting Recruitment 100

AssociCom

MAY 29, 2012

In a recent blog post , Maggie McGary notes recent statistics showing that 31% of associations have private online communities, but she rarely encounters people who refer to themselves as community managers for their association. I certainly hope that is not the case, because it wouldn’t bode well for their longevity.

Social Media 40

Social Media Recruiting Recruitment Content 40

AssociCom

MAY 29, 2012

In a recent blog post , Maggie McGary notes recent statistics showing that 31% of associations have private online communities, but she rarely encounters people who refer to themselves as community managers for their association. I certainly hope that is not the case, because it wouldn’t bode well for their longevity.

Social Media 40

Social Media Recruiting Recruitment Content 40

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Like Gold, Content is the Marketer’s Mother Lode.

Content 40

Content Columbus Ohio eBook 40

Membership Marketing

JULY 22, 2011

Systems thinkers refer to this principle as ‘leverage’ Tackling a difficult problem is often a matter of seeing where the high leverage lies, a change which – with a minimum of effort – would lead to lasting and significant improvement. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing System Price Recruiting 40

Slice-Works

FEBRUARY 6, 2014

Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Another alternative is to recruit a volunteer from your member or customer base or hire an outside writer.

Content 28

Content Social Media Marketing Review 28