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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Don’t forget social media. And, if you have the opportunity to conduct focus groups and one-on-one conversations, seize it.

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The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. Developing Millennial Leaders. Management.

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

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The Hourglass Blog: Recipes for Innovation

The Hourglass Blog

Possible opportunities for adaptation to association management, maybe? Association Management. Developing Millennial Leaders. Management. Millennials. Social Media. Millennials Are the New Slackers. So - here goes. Dieter Rams 10 Principles of Good Design. good design is honest.

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The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Association Management. Developing Millennial Leaders. Management.