Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Smooth The Path

JANUARY 17, 2019

If we ask on a survey, do you feel supported by the association? Is the survey asking me about the time 5 years ago when a staff member connected me with another member and eventually I got a great job through that connection? Words are open to interpretation. What does that mean exactly?

Survey 68

Survey Member Research Resources Association Value 68

.orgSource

MARCH 6, 2023

Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily. Associations revolve around relationships, but the shape of those connections has changed. Trust is tied to value.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Blue Sky eLearn

MARCH 27, 2018

Will you send out the slide deck or performance survey to attendees? Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Think about it: much of your association’s operations happen online. Member communication. Member chapters.

Association Software 144

Association Software Recruiting Recruitment Software 144

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Stop communicating and start relationship- building. Defining Your Association Value.

Communications 28

Communications Marketing Conference Social Media 28

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60

Reid All About it

FEBRUARY 24, 2023

State of the association industry. Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register. More info/register.

Certificate 39

Certificate Innovation Education Process 39