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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

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Improve Your Association?s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Take reverse-mentoring for example. Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members might be well versed in new technology and new systems.

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Association Brain Food: 2.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… Professional development and membership. After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members.

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Where Membership and Culture Meet

Associations Now

Just two years of search results on this site show at least a few hundred uses of culture , and over on the ASAE website (asaecenter.org), organizational culture is in fact a term in ASAE’s topic classification system that you can filter content by. ” (How’s that for meta?

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations. Here’s just one recent example of our partisan perspectives , via Pew Research Center. How to dig deeper?

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Source: Hubspot’s 101 Examples of Effective Calls to Action. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Modern eMessaging for Associations. Integrated Systems. . — Track Membership Engagement. Dresden Farrand— dfarrand108@gmail.com.