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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Objection 2: Social Media.

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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association.

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Ringing the Bell for Member Engagement

YourMembership

and Elizabeth Weaver Engel, MA, CAE, addressed this in their recently published whitepaper Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , which was the subject of our most recent Thought Leadership Series webinar and Ask the Thought Leader Episode. Anna Caraveli, PhD. at the committee level.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

To get the news of your webinar out to anyone who might be interested, post the schedule on your website and social media, encourage members to share, or consider posting a notice in an industry publication. There’s nothing like an in-person event to connect your association and its members.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Keeping social media identities current. —A Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Revenue/# of subscribers or members = Value of Subscriber/Member. Guide Social Media Messaging. Jane Zaretske— Federal Bar Association.

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The Hourglass Blog: Diagnosing the Problem

The Hourglass Blog

When the task force dissected the problem we focused on four slightly different symptoms—diffuse leadership, low tolerance for risk, unwillingness to commit resources, and complex organizational structures—but I think both our symptoms and Jeff’s symptoms point to the same problem. Leadership. Social Media.