Smooth The Path

JANUARY 17, 2019

If we ask on a survey, do you feel supported by the association? Is the survey asking me about the time 5 years ago when a staff member connected me with another member and eventually I got a great job through that connection? The intrepretation problem is why I like qualitative member research so much.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

NOVEMBER 6, 2016

This was the nagging question one association VP had. In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. members could point to the exact event.

Case Study 104

Case Study Project Member Insights Association Value 104