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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Association Brain Food: 12.2.22

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